If you don’t know who Seth Godin is, (he’s a major diety among the marketing gods) he is/was:
- VP of Permission Marketing at Yahoo.com
- Founder of one of the first online companies, Yoyodyne (acquired by Yahoo)
- a contributing author to Fast Company
- Founder of squidoo.com (you know, the squidoo lenses)
He is also author of several books, including:
- The Big Red Fez
- eMarketing
- Permission Marketing
- Survival is not Enough
- Unleashing The Ideavirus - Detailing the idea of Viral marketing
- Purple Cow
- Free Prize Inside
- All Marketers Are Liars
- The Big Moo
- Small is the New Big
- The Dip
So, have you heard of Seth’s work?
You can read more about Seth here.
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